Picture from Facebook

Curling is one of the more obscure events in the Winter Olympics, but is still one of the many events where Norwegians seem to excel. The sport and its performers have been victims of stereotyping, but this year the Norwegian curling team have come up with a simple plan to popularise curling.

Pants!

That’s right – the team’s choice of uniform pants has gained massive attention and probably made curling more recognised than ever in the Olympics. The Harlequin-style bottoms have given the team the nickname “Curling Clowns” – and the pants – not the team – now have a Facebook page with nearly 300 000 fans from both Norway and abroad.

On top of all this, the team is doing really well so far in the tournament. If they win, the pants may very well become the next big fashion statement.