Bunad – Norwegian Traditional Costumes

Traditional women’s bunads from Central and Southern Norway
The bunad is a traditional Norwegian costume worn by both men and women. It can either come from established rural traditions or have a more modern design inspired by historical patterns and cuts. Traditionally bunads represented the family home and the area people came from but now in the modern world where moving from place to place is a necessity, Norwegians wear the bunad tradition from the place to which they have the strongest attachment.
Today the bunad is worn for celebrations and special occasions. During the wedding season (May-June), you often see Norwegians dressed in their bunads on Saturdays walking to and from Churches. Baptisms and Confirmations, Balls and Norwegian Constitution Day are typically bunad wearing days.

Left: Bunad with marriage headdress. Right: Norwegian immigrants (in the U.S) wearing their bunads.
The bunad, meaning ‘clothing’, is a fairly recent development in Norwegian culture. The more ‘authentic’ bunads are modelled off old folk attire worn in certain regions that developed over the centuries. Even though old folk wear (commonly called ‘folk costumes’ in Norway) evloved because of daily life, regional traditions and celebrations, the bunad only borrows from the more festive forms of traditional folk clothing.
The National Bunad Council Bunad- og Folkedraktrådet , the authority on national costumes appointed by the government, has developed five categories to grade modern day bunads according to ‘authentic’ regional folk clothing:
Category 1 – a bunad that represents a ‘final’ link’ in the development of a folk costume. This is basically an original folk costume that has taken on the function of a bunad.
Category 2 – a bunad that has a background in a particular folk costume that is out of use but not forgotten. It is generally reconstructed from first-hand knowledge.
Category 3 – a bunad that has been reconstructed from preserved folk garments which reflect the actually time and region of the piece. Pictures and writings are used as sources in reconstruction.
Category 4 – a bunad that has been made based on random and incomplete folk material. Missing peices have been designed to match the style of the materials.
Category 5 – a bunad that has been completely or partically ‘freely composed’. It was the 1800s bunad movement that has given these types of bunad their status.
New ‘bunads’ that are being designed every year, must go through the strict judgement process of the National Bunad Council in order to be classified as a proper ‘bunad’. The council is very strict in making sure new additions follow closely the traditions and history of the area. Because of this, many designs today, even though they have the same function as a bunad, generally don’t make the cut and thus can not be called ‘bunads’. They recieve the name ‘festive costumes’ instead.

Traditional women’s bunad with cape from Nordland
Because of the strict ‘authentic’ requirements set by the National Bunad Council, Bunads are very expensive. Traditionally bunads use hand-made gold and silver jewellery to decorate. These often get upgraded or added to from certain life achievements such as confirmations, marriage or authority. Some bunads can also have elements of silver or gold in the thread.
The normal fabric of a bunad dress or coat is wool. Mens pants are often made from hodden which is wool that has been pressed into shape rather than woven. Shirts are made from either linen or cotton, and shawls and aprons are normally wool or silk. A purse is part of nearly every female’s bunad with matching fabric and embroidery. When a woman is getting married in her bunad she wears a gold crown, headress or elaborite jewellery on her head. She also carries a small bible in her purse and can wear a veil if it has been designed into her traditional costme. It is also common for married women to wear a silver belt. Women who have authority, such as matrons, carry a key as symbolic decoration.

Traditional Men’s and women’s bunads from Nordland
Bunads usually incorporate elaborate embroidery, scarves, bonnets and shawls – all which are custom-made for the owner. Woollen stockings are a must for ‘strict’ bunad fashion (however, because of global warming you often see women wearing normal panty hose instead.) I’ve also heard that there is no need for underwear! If the old folks went commando then in keeping with tradition so should the bunad wearer.
Traditionally shoes were handmade but nowadays people are ‘allowed’ to wear shop-bought black shoes with a silver buckle on top. Mens hats vary greatly from region to region – some look like elf hats while others have an ‘artful dodger’ style. However, hats are more of a luxury than a requirement. With certain bunad traditions, women who are married are meant to wear their hair up – however, nearly every woman I have seen wearing a bunad wears her hair down. (It is not common for a Norwegian woman these days to wear her hair up unless going to the gym.)
One bunad can last more than a lifetime, being passed down from generation to generation and added to with each new person. They are designed to be adjustable so when you have eaten too many cream cakes that year you can let out your bunad and still be the bell at the ball.
You can expect to pay at least NOK 30,000 for one adult costume. However, extra money can be spent on jewellery for special occasions. Because of the expense you are not likely to see children in real bunads as they grow out of them too quickly. Instead, inexpensive generic ‘bunads’ can be bought from supermarkets for those special days for children. These bunads have red vests with a white shirt and black pants or skirt, however, in recent years gold and green have also been popular.

Generic children’s bunad
The height of the bunads popularity was during Norway’s romantic nationalism movement after its stand for independence was crushed by Sweden in the early 1800s. Writers of the period would often describe farmers working in the field wearing their ‘traditional bunad’. However, it is both untrue and highly impractical. Nowadays I sense that Norwegians still have a romantic connection in wearing their national pride. In 2003, there was one Norwegian fellow, Petter Solberg, professional rally driver, who arrived at the Motor Sports Gala in Monaco. Standing among many prominent guests wearing tuxedos and gala outfits, stood Solberg in his traditional bunad from Østfold. In front of everyone at the gala he accepted the Rally World Championship trophy (in a cream jacket and flower-patterned vest with black knickerbockers) and posed among the other competitors for photos. When asked about his unusual attire he said he didn’t like wearing tuxedos but was worried that they might not let him into the gala with such fancy clothes as his bunad.

Traditional women’s bunads from Trondheim
Sami attire is considered to be traditional folk costumes as they have had an ‘uninterrupted’ progression. These costumes also follow regional traditions and reflect the customs and celebrations of the people. The Sami have particular festive attire but also have traditional everyday wear. Reindeer, of course, is a major theme throughout their costumes as well as bright colours such as red, yellow and blue.
You can view a slideshow of some Norwegian bunads here:
Northern Norway
Mid Norway
Western Norway
Southern Norway
Eastern Norway
Sami Folk Costumes
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cool I love the bunads. Where do I get a hat like the one the guy has in the picture where they are dancing. That’s a nice hat.
Very cute baby! Nice traditional costumes, very colorful too1 Thumbs up..!
Is that one photo of your little Lilu? Adorable! I love the bunads. My mom had two of them and always enjoyed any opportunity to wear them.
I doing some research for the history of celtic plaids and became curious as to the folk wear of my ancestors… Well, now I know! These garments are so beautiful and I am proud (as always) to be of Norwegian decent! My parent’s families tried to Americanize so they “fit in”. Unfortunately most of traditions were lost over the years. Thank you for the lovely photos and the inspiration to continue my research so my grandaughters have some history of their own.
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From Moose:
You are most welcome. Making this article I learnt a lot about these costumes too. Since neither L-Jay nor I would consider ourselves experts on the subject, we are always happy to receive input and feedback. Wish you all the best on your research!
I have been given a maen’s buad that has been in the family for generations. I need to find a pair of men’s black leather shoes with a pewter buckle on top. Does anyone know what website I can go to to order a pair?
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from L-Jay:
Hi Mark
Here is a popular online store in Norway: http://www.norskflid.no They don’t particularly have any shoes for sale on the site but I’m sure they will direct you to the right place if they don’t sell any.
In Norway most people just buy the cheaper generic bunad shoes from the supermarket or shoe stores for about NOK 500 (real handmade shoes will be in the 1000s). If you have a relative in Norway it will be a lot cheaper for them to buy store shoes and ship them to you.
Hope this helps, cheers
I think the mens bunad on picture five, middle Norway, is actually from Sweden, I recognize the person and he is from Sweden.
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from L-Jay:
It could very well be. All these pictures were taken in Tromsø last 17 May. They have been personally categorised by us from a Traditional Norwegian Bunad catalogue. However, it is not uncommon for Sweden and Norway to have similar looking Bunads – in fact, Norwegian bunads influenced Swedish bunads and vice versa. Also part of Mid Norway was claimed by the Swedes during their rule and never given back – I wouldn’t be surprised if this bunad is found in both Norway and Sweden.
With bunads there are no strict rules on who wears them from what place. Many Norwegians wear bunads of the place they have greatest affiliation – they don’t have to be born there or have a long tradition there. In fact, some Norwegians take the bunad from the next county over because they think it is prettier. Sometimes bunads represent the journey in ones life with add-ons from different places – people mix and match, although some purists look down on this.
I would love to buy a traditional costume for my daughter and I. Where can I buy them online or in person. I live in Wisconsin. Thanks
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from Moose:
A traditional bunad is tailor made. Normally you should see a bunad maker in person to fit your costume and see if you have any heirloom fabric you could incorporate into your bunad. You must be prepared to pay at least US$3000 for a bunad, plus the silver accessories.
There are some bunad stores in Norway that take online orders if you provide them your measurements. Try http://www.bunadmestern.no or http://www.bunadrosen.no – I’m not sure if they ship overseas but it’s worth a look.
Hi,
You could also check ebay. I found a bunad for my son there. One lady on ebay makes bunads for women, men, and children. They are not custom made, but she often has a variety of sizes. A good way to get one a little cheaper. Especially for kids who outgrow them quickly.
A.Larsen Husflid are an very interesting site to see. Easy to order from.
Best regards Tor
The internettsite are http://www.larsenhusflid.com
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from L-Jay:
Takk!
I am going to have a bunad (or rather a festive dress) made for me but have no idea what it should look like. My ancestors come from Nesna, Norway and Kristiansund (which is further north than Kristiansan). Is there a good place to find that information? Your slides have already given me some great pointers!
Thanks,
Evja
Hei
I am a norwegian living in Manitoba Canada, and I have a national costume that I would like to sell, it does come with all the tradional jewlery that one would need and a cape. It is an adult bunad from north west Norway. Romsdals bunad.
Not sure how to go about this, I dont want to send it all the way home. And maybe someone can get some joy out of this dress.
Thanks
Anna
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from L-Jay:
Maybe you should try selling it on ebay or contacting the Sons of Norway.
If you are still trying to sell this, what size is it? I am interested.
Please, my family comes from Ringebu, and the Imsdahlen valley, What type of bunads are worn in this area? Thank You
Hi,
I have been trained in Norway to make bunads, and have been doing so for aver 20 years. I carry silver and bunad shoes, as well as teach classes for those who would like to make their own bunad. I import all my materials from Norway, as an authentic bunad needs to be made with the correct materials and accessories!
I am happy to help those who are interested in making a bunad or need supplies to complete one. I do not sell used bunads, however…
Sue
I’ve been searching for supplies to make my own bunad for quite some time with no luck. Help!
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from L-Jay:
It is almost impossible to make your own authentic bunad as patterns and sometimes materials are copyrighted. (This is how bunad makers keep in business.) The painless way is to just match colours and materials as best you can from your own area.
I know this email I ran across is old, but, I am very interested in your assisting me to find materials and advice to make my granddaughter’s bunads. I have one childs bunad that they are passing down, but, the youngest has now almost grown out of it. So, if by chance you do see this email, I would love your assistance.
Tusen Takk! Claudia Jacobson… oh by the way, my grandparents are from Etne, and Bergan, And my husband is Storkvinna, I am sure I spelled that wrong, not far from Flekkfjord. thank you. Gud Jule….
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from L-Jay:
Proper bundas are custom made. The patterns are copyrighted so you won’t be able to buy them in any store – you have to get them made by an authorized dealer – so getting the real embroided materials to make your own is out of the question. A lot of the idea of the specialness of a bunad is how it is made – by hand, by a craftswoman. It is extremely expensive and just that fact makes them highly valued. Norwegians can pick fake bunads a mile away. If you are making it yourself it won’t be a real bunad so I wouldn’t worry about getting the authentic materials. Just match the colours and fabric from where you live. (It would be too hot for anyone to wear a real wool bunad if they don’t live in an Arctic climate like Norway.)
Thank you so much LJ for your advice. If I could buy a real one, I would love to. I know they are expensive, but, would love to speak with someone about it. I have the one my grandmother gave me, from Etne, Norway. She came here to America in 1912, and she brought it with her. She was 18 yr. old then. But, mine is in very good condition. I would love to buy one for my daughters, 35 and 39 years old. Kari is married now I was hoping to find one for the children, Hans, Kristina, Annika, and Sofia. Do you have any idea about that? We are contimplating a wedding here sometime in the Fall. Thank you so very much for your assistance. If you know a seamstress who does this I would love her contact number. Many blessings to you. Oh, and my mother, is 94 now. Claudia Jacobson
I make pockets, belts and skirts for Bunard , how much should i be getting paid to do this , I do all the embroidery on the skirts and make the complete pockets and belts, please, just an idea .
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from L-Jay:
You can’t get paid anything if you do not have the copyrights to the patterns. It is illegal to sell copyrighted bunads. Copyrights are usually owned by the original dress makers in Norway. There is an on-going case where a Norwegian bunad company is suing a Chinese company for making illegal bunads. Make sure what you are doing is legal first before you start selling your things.
yes it is legal i do it for a supplier that makes them to order, I get paid for making the items, but not sure whether i am gettin paid the correct amount.
I was wondering if the regional bunad photos are posted elsewhere? They appear to have been replaced by other photos from the blog story? Takk!
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from Moose:
Thanks for the heads-up. It turned out we were having database issues on our server. Problem is fixed now.
I would like to know if there is a website where I can research the folk costume that is associated with the area where my children’s grandmother’s family is from. My mother-in-law, now deceased, was born in North Dakota (USA), and later after her mother’s death in childbirth, was adopted out of the Children’s Home in Moosejaw, Saskatchewan, Canada. She, at five years old, only spoke Norweigan, along with at least three sisters and one brother were ultimately lost to each other. I’m beginning to catalogue her life so that all the grandchildren will come to know of her interesting life. She was named Olga Minnie Petersen. All comments will be appreciated.
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from L-Jay:
Do you know what area of Norway she is from? Many Norwegian bunads were created in the 1900s – likely, after your grandmother left Norway. Bunads are actually a modern tradition but there are some that are modeled off the old country-folk clothes – mainly in the south.
I am looking for a used “working” bunad. I will be working this summer at a farmer’s market and want a traditional dress, but need it to stand up to the dirt, sweat, etc. Any ideas where I might find a second hand outfit?
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from L-Jay:
Only some Bunads were traditionally made for working in the fields, the rest were festival bunads. Today they are made out of pressed wool – very warm for the Norwegian cold – working in them day in and out is certainly not ideal. Second hand Bunads will set you back at least US$3000 – and it is very hard to get one as they are normally passed down from generations to generation.
I have made a full bunad for my daughter. I was lucky enough to have my Mother-In-Law’s one, that she made, to copy. The hardest thing was the beading on the bodice and belt. As her bunad was from the Hardanger region it took some time but was well worth the effort. My daughter has worn these outfits to school (17th May) and parties. I did some research and copied the design. My M-I-L and her family hand made all of their bunads and I am just carrying on the family tradition. All of our family and friends in Norge have applauded my efforts. No-one, including the ‘Husfliden’, the original dress makers in Norway, has ever said I should not copy the Hardanger design for myself or my daughter. I visit the shop on a regular basis. I live in the UK and we have a home in the South of Norway. I would like to add that this is a great site and have added it to my favourites. Thanks for all the hard work guys. x
I have spent all afternoon on your site researching traditions I should expect to see on 17th May in Norway (and being side-tracked by your cakes…) I am living in the Lofoten Islands for three months; struggling with the language as I started learning Bokmal (English keyboard…) before my arrival and finding that the language is a little different here. Anyway, I’m looking forward to seeing these costumes next week. However when I`ve asked people on the island about the festival, they’ve said there is absolutely no dancing and that it`ll be a very formal occasion with a church service and procession only. As a folk dancer from the UK, I was really looking forward to seeing some dancing. Is the celebration different in each area? I will be glued to this blog I think – it`s already solved the problem of the “potato starch” boxes found in the cupboard when I`ve been looking for flour! Can I use it in the amounts that I`d use plain flour? I’d like to bake some cakes
Jade xxx
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from L-Jay:
Only some places in Norway have traditional dances. In Oslo on 17th may they usually have Norwegian folk dancing at the university square on Karl Johans gate. You might want to look at Halling – it is THE ‘national dance’, if Norway had one.
I’m not sure what you mean about the potato starch but don’t use it for a flour substitute.
Thank you. I shall do some further research on the dance you suggest, and cakes are on hold until I find some wheat flour! x
Hi Jade, I hope you were able to find some dancing somewhere during your stay. I am a folkdancer in the US, who has friends in the Alesund area who are part of a performance/competition dance group. They are very active, and travel to many areas. Perhaps the island traditions are more conservative than others. Keep dancing!
Very interesting and helpful blog.
I linked to this article from my last post because it beautifully explains the bunader and their origin. If you’d like to read about my experience from the recent national day in Oslo, here’s the link: The Day When Fashion Meets Tradition. I will be grateful for your comment.
This is a great blog! Really helpful in my project on Norwegians in America, Im from Norway, and I think you know more than me about the Bunad..
Greetings to all,
i am researching my genealogy and found king Herald 111 of Norway. That solves the mystery of my Fanatical obsession of Norway since birth. i have been called a hardcore Nordic wannabe by people in my life, Happily found the Danish,Swedish,Dutch & Icelandic roots. I really believe my ancestors are nudging me to find them.
This Herald was born in the southern part of Norway, according to history. Continuing on with my Genealogy research. I very much enjoy this page and the different regional clothing presented on this site.
Kudos to you!
My sister’s bunad was made by her Grandmother in the early-to-mid nineteen hundreds, I’m guessing.
https://www.facebook.com/photo.php?fbid=10151354260578906&set=a.10150896866318906.515749.751718905&type=3&theater
I like Norway, I want to find work in Norway, I want show my ability to work as Gardner, Landscaper even Housekeeper and knowledge to cooking
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from L-Jay:
http://mylittlenorway.com/2012/10/looking-for-jobs-in-norway/
Hi, I am from Norway, and in Norway I have a bunad shop, making bunads from different parts of Norway. My sister, Lise, has a store in Minnesota called Nordic Galleri. I have two bunads on display in her store (Hardanger bunad for adults and a child bunad). I want to sell bunads i USA and help people finding out more on which bunad to choose. When I make bunad for a child I make it adjustable so they can have it for many years. I will be happy to answer any questions. Here is the link to my site:
http://mollyme.no/index.php?do=page&page_id=22. My sisters site in USA: http://www.nordicgalleri.com
Hei,
I have a complete Nordaker Jelsa Bunad (Rogaland) str 38-40 complete with all silver, hat, bag, shoes (size 39) – NOK22000 (£2,000) I no longer need it as I do not live in Norway anymore. It is in an excellent condition. Please email me for photos. I am in UK but I can bring it over to Norway as I visit friends and family there. Thanks